4 | #AbigailWoodMeczywor - Jacob's Pillow

On this episode your co-hosts YeaJean and Martheya interview Abigail Wood Meczywor the Director of Marketing and Communications for Jacob’s Pillow. On this episode we talk about investing time in creating quality content, the value of storytelling- showing the art making process through a personal lens, and the importance of consistency in the digital space.

THIS WEEK ON DANCE BEHIND THE SCREEN PODCAST… [1:33] MARTHEYA INTRODUCES ABIGAIL WOOD MECZYWOR QUESTIONS WITH ABIGAIL WOOD MECZYWOR: [3:14] YEAJEAN ASKS: “FOR THOSE WHO DON’T KNOW, CAN YOU BRIEFLY DESCRIBE JACOB’S PILLOW AND ITS RELEVANCE TO THE DANCE WORLD?” [5:35 ] MARTHEYA ASKS: “COULD YOU BREAK DOWN YOUR JOB DESCRIPTION AND RESPONSIBILITIES AS DIRECTOR OF MARKETING AND COMMUNICATIONS OF JACOB’S PILLOW?” [6:48 ] MARTHEYA ASKS: “WHAT IS YOUR ROLE IN DEVELOPING, REVIEWING, AND BRANDING CONTENT?” [8:29 ] YEAJEAN ASKS: “COULD YOU TALK ABOUT JACOB’S PILLOW DANCE INTERACTIVE AND THE CORRELATION BETWEEN THE DIGITAL ARCHIVE AND THE CONTENT YOU SHARE ON SOCIAL MEDIA?” [12:06] MARTHEYA ASKS: “ARE YOU INSPIRED BY IMAGES YOU SEE? WHAT IS THE PROCESS OF WRITING THE DESCRIPTIONS AND HASHTAGS SPECIFICALLY ON INSTAGRAM? WHAT IS THAT PROCESS LIKE? [14:02 ] MARTHEYA ASKS: “COULD YOU TALK TO US MORE ABOUT INSTAGRAM STORIES AND HOW YOU ARE WORKING WITH THAT?” [16:47] YEAJEAN ASKS: “HAVE YOU SEEN A SHIFT IN HOW PEOPLE CONSUME DANCE WITH THE EVOLUTION OF SOCIAL MEDIA?” [18:07] MARTHEYA ASKS: “HAVE YOU RECEIVED MORE APPLICANTS FOR SOME OF YOUR PROGRAMMING BECAUSE OF THE PROMOTION YOU HAVE DONE ON SOCIAL MEDIA?” [19:51] MARTHEYA ASKS: “HOW CAN PEOPLE GET INVOLVED IN CHANCE TO DANCE NEXT SPRING?” [20:31] MARTHEYA ASKS: “WHAT IS THE MOST IMPORTANT TASK WHEN IT COMES TO MANAGING JACOB’S PILLOW DIGITAL AND SOCIAL MEDIA?” [22:42] YEAJEAN ASKS: “IF YOU HAD TO SHARE ONE PIECE OF ADVICE FOR EMERGING ARTIST USING SOCIAL MEDIA WHAT WOULD IT BE? [23:35] MARTHEYA ASKS: “WHAT DOES IT LOOK LIKE TO TELL MORE STORIES?” [25:00] MARTHEYA ASKS: “WHAT DO YOU THINK IS THE EMERGING PRACTICE/INFLUENCE OF SOCIAL MEDIA IN DANCE?” #FLASH4 [25:56] YEAJEAN ASKS: 1- IF YOU HAD TO RECOMMEND A RESOURCE TO OUR AUDIENCE WHAT WOULD IT BE? +CAPACITY INTERACTIVE, DIGITAL MARKETING AND CONSULTING FOR THE ARTS, HTTPS://CAPACITYINTERACTIVE.COM/ +BLOG- HI, CI!, HTTPS://IDEAS.CAPACITYINTERACTIVE.COM/HI-CI-SARAH-CHO +PODCAST- CI TO EYE, HTTPS://IDEAS.CAPACITYINTERACTIVE.COM/YOUR-CI-TO-EYE-PODCAST-EPISODE-GUIDE 2- WHAT WAS THE FIRST DANCE YOU SAW? AUSTRALIAN BALLET, SYDNEY OPERA HOUSE, HTTPS://AUSTRALIANBALLET.COM.AU/ 3- DO YOU THINK SOCIAL MEDIA HAS A POSITIVE INFLUENCE ON THE DANCE WORLD (YES OR NO)? YES 4- WHAT IS YOUR FAVORITE SOCIAL MEDIA PLATFORM? INSTAGRAM #ABIGAILWOODMECZYWOR RECOMMENDED RESOURCES +WEBSITE, JACOB'S PILLOW DANCE INTERACTIVE, HTTPS://DANCEINTERACTIVE.JACOBSPILLOW.ORG +WEBSITE, CAPACITY INTERACTIVE, DIGITAL MARKETING AND CONSULTING FOR THE ARTS, HTTPS://CAPACITYINTERACTIVE.COM/ +BLOG, HI, CI!, HTTPS://IDEAS.CAPACITYINTERACTIVE.COM/HI-CI-SARAH-CHO +PODCAST- CI TO EYE, HTTPS://IDEAS.CAPACITYINTERACTIVE.COM/YOUR-CI-TO-EYE-PODCAST-EPISODE-GUIDE TO LEARN MORE ABOUT KNOWBOX DANCE VISIT HTTP://WWW.KNOWBOXDANCE.COM/ FOLLOW US ON SOCIAL MEDIA @KNOWBOXDANCE AND SUBSCRIBE TO OUR PODCAST MAILING LIST HTTP://EEPURL.COM/GGE9W1 CONNECT WITH ABIGAIL WOOD MECZYWOR & JACOB’S PILLOW : HTTPS://WWW.JACOBSPILLOW.ORG/ | HTTPS://DANCEINTERACTIVE.JACOBSPILLOW.ORG FACEBOOK- @JACOB’SPILLOW INSTAGRAM- @JACOB’SPILLOW TWITTER- @JACOB’SPILLOW YOUTUBE- @JACOB’SPILLOW