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Episode 122 | Developing a Donor Base: Diana Marquis

Fundraiser, Founder, and Chief Strategist of DMGroupConsulting Diana Marquis joins Martheya to talk about developing a donor base. They discuss fundraising, customer relationship management, and how to get started as nonprofit. (32:59)


[0:12] Martheya says welcome back


[1:00] Topic: Asking for Money

  • [1:00] Martheya asks: “Can you talk about your career in Fundraising?”

  • [2:27] Martheya asks: “What is fundraising?”

  • [2:58] Martheya asks: “How do you ask for money?”

  • [3:50] Martheya asks: “When you are google what are you searching for?”

  • [4:50] Martheya asks: “What do you recommend is the way to contact someone?”

[7:45] Topic: How to Get Started

  • [7:45] Martheya asks: “What do you recommend for those just getting started (on developing their donor base)?”

  • [9:50] Martheya asks: “What do you mean by do your research?”

[11:55] Topic: Board of Directors & Fundraising Benefits

  • [11:55] Martheya asks: “How do you recommend building out your board?”

  • [12:40] Martheya asks: “How do you know when it’s time to start letting people into the decision making process?”

  • [21:17] Martheya asks: “What fundraising benefits does a nonprofit organization have that other models (ex. LLC, Sole Proprietorship, etc) doesn’t?”

[24:00] Topic: Communicating with Donors & CRM’s

  • [24:00] Martheya asks: “What is the most important thing to communicate to donors?”

  • [25:50] Martheya asks: “What is a CRM?”

Questions from kNOwBOX dance Archive

  • [28:33] Martheya asks: “Do you think social media is influencing the dance world? If so, how does it influence your work?”

  • [29:16] Martheya asks: “How do you say NO to the BOX?”

[30:12] Martheya asks:

1- If you had to recommend a resource to our audience what would it be?

[30:28] Martheya asks:

2- What was the first dance you saw?

  • In Highschool

[30:42] Martheya asks:

3- Do you think social media has a positive influence on the dance world (yes or no)?

  • I don’t know

[30:50] Martheya asks:

4- What is your favorite social media platform?

  • Facebook

Recommended Resources:

Connect with Diana Marquis & DMGroupConsulting

Facebook: /diana.marquis

Diana is the Founder and Chief Strategist of DMGroupConsulting, a boutique consulting firm, specializing in nonprofit organizations. She has been a fundraiser in the Dallas/Fort Worth area for more than twenty years. She worked for academic, social service, environmental education, and consulting/training agencies. Diana served various nonprofits as Executive Director, Chief Development Officer, and Manager of Major Gifts. In addition to two decades of professional fundraising, Diana also had a career in radio and television production, and small business development.

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