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Episode 121 | Arts Administration: Morgana Wilborn, Parable Brands & Services

Dallas-based arts educator, administrator, and artist Morgana Wilborn joins Martheya to talk about arts administration. They discuss grant writing and reviewing, LLC’s, and community organizing. (35:29)


[0:12] Martheya says welcome back


[1:00] Topic: Grant Writing Tips

  • [1:00] Martheya asks: “You have worn many hats in the arts world including educator, actor, director, and more. Can you talk about what you look for when reviewing grants?”

  • [2:56] Martheya asks: “Can you give an example of how you might see programming aligning with a mission?”

  • [6:05] Martheya asks: “When you are looking at an organization with a smaller budget, what are you looking for?”

[9:21] Topic: Donors, LLC’s, and Fiscal Sponsorships

  • [9:21] Martheya asks: “Where would you recommend an emerging artist or organization to start ( finding their donor base)?

  • [10:06] Martheya asks: “You do have an LLC, can you tell us a little about it?”

  • [12:06] Martheya asks: “Why did you choose the LLC route?”

  • [14:15] Martheya asks: “Could you talk a little bit about what fiscal sponsorship and your experience with it?”

  • [15:23] Martheya asks: “How do you turn your patron base into a donor base?”

[18:22] Topic: Community Organizing

  • [18:22] Martheya asks: “How do you think about community organizing? What strategies have you found that successfully connect and empower people?”

  • [32:28] Martheya asks: “Is there anything we didn’t talk about that you want to share with our listeners?”

Questions from kNOwBOX dance Archive

  • [27:52] Martheya asks: “Do you think social media is influencing the dance world? If so, how does it influence your work?”

  • [29:52] Martheya asks: “How do you say NO to the BOX?”

[30:57] Martheya asks:

1- If you had to recommend a resource to our audience what would it be?

[31:26] Martheya asks:

2- What was the first dance you saw?

  • Dallas Black Dance Theater Academy

[31:51] Martheya asks:

3- Do you think social media has a positive influence on the dance world (yes or no)?

  • Yes

[32:10] Martheya asks:

4- What is your favorite social media platform?

  • Instagram

Recommended Resources:

Connect with Morgana Wilborn

Instagram: @morganadelune

Facebook: /Morgana.LeeAnn


MORGANA WILBORN (she/her/hers) was raised, and is a current resident of ​Dallas, TX. She is a proud graduate of the ​University of North Texas (BA, Theater), and The University of Houston (MA, ​Theater Edu

cation). For the past 14 years, she has served the community as ​an arts educator/administrator. She currently served as the Managing ​Director of Bishop Arts Theatre Center (BATC), and Co-Managing Director at ​DNAWORKS LLC, Dialogue and Healing Through the Arts. She recently ​served as Director of Education at Dallas Theater Center (DTC) and ​continues as an Adjunct Professor of Theater and Humanities at Eastfield ​and El Centro College, and now University of North Texas, Dallas. Before ​serving for DTC and DNAWORKS, she served for 8 years as a theater director ​and instructor for Dallas ISD. She has directed and acted for the stage with ​several DFW theater companies.

Headshot by Morgana Wilborn

Loving and Loving at Bishop Arts Theatre Center (Photo by Morgana Wilborn)

Loving and Loving at Bishop Arts Theatre Center (Photo by Morgana Wilborn)

Psalms 23 (A Lovely Forgotten Series, 2016), (Photo by Morgana Wilborn, Photo Noire)

Firstborn, Pictured: Gigi Rosenberg, Photo by Chelsea Petrakis

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