Episode 142 | Strategic Planning with kNOwBOX dance
- Knowbox dance
- Aug 13
- 2 min read
#142: In the season seven premiere of Dance Behind the Screen Podcast, Martheya from KNOWBOX DANCE introduces the theme of strategic planning and technological innovation in arts and culture. She reflects on KNOWBOX’s journey through the TACA Arts Accelerator Program, emphasizing the development of a comprehensive five-year strategic plan. Martheya provides an overview of KNOWBOX Dance's mission, core values, and the organization's commitment to merging dance with technology. She highlights the unique approach of their dance think tank, aims of artist empowerment, and initiatives to expand accessibility and global visibility. The episode closes with an invitation to join their efforts and explore further details through their strategic plan link. (14:19)
Chapters
00:00 Introduction to Season Seven
01:25 Reflecting on KNOWBOX's Transformation
02:55 Meet the KNOWBOX Team
03:16 The Importance of Dance in Today's World
04:09 KNOWBOX's Mission and Vision
05:24 Core Values of KNOWBOX
07:50 Innovative Programming and Accessibility
10:23 Strategic Goals and Future Plans
12:31 Conclusion and Call to Action
Actionable Takeaways with Practical Tips
Center Your Mission in Every Decision
Takeaway: A clear, compelling mission can guide everything from programming to partnerships.
Tip: Write your mission statement at the top of your project planning documents to ensure alignment. Revisit it regularly and ask: “Does this choice reflect our purpose?”
Leverage Technology to Expand, Not Replace, Embodied Experience
Takeaway: Technology can deepen engagement with dance rather than dilute it.
Tip: Use tools like social media, livestreams, or immersive platforms to share your work—but always root the content in the physical, human experience of dance. For example, pair rehearsal footage with reflective captions or host a live Q&A after a streamed event.
Create a Strategic Vision with Measurable Goals
Takeaway: Ambitious ideas need concrete steps to become reality.
Tip: Define 1–3 goals for the next year and add simple metrics (e.g., “Host 3 community events,” “Increase audience by 20%”). Review progress quarterly and adjust as needed.

Links
This Season of Dance Behind the Screen Podcast is powered in part by TACA and Moody Fund for the Arts.


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